Menolae — Privacy Policy

Last Updated: March 2026

Introduction

Menolae ("we", "us", "our") is a brand operated by a company registered in the United Kingdom. We operate this online store and website, including all related information, content, features, tools, products, and services (the "Services"), to provide you with a premium shopping experience.

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you access or use our Services, make a purchase, or otherwise interact with us. It applies to all customers, including those located in Australia, the United Kingdom, and other international markets.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with how we handle your personal information, please do not use our Services.

Where any conflict exists between this Privacy Policy and our Terms of Service regarding the collection, processing, or disclosure of personal information, this Privacy Policy prevails.

For any questions or requests relating to this policy, please contact us at support@menolae.com.

1. Personal Information We Collect

"Personal information" refers to any information that identifies you or can reasonably be linked to you as an individual. We may collect the following categories of personal information depending on how you interact with our Services:

Contact Information — your name, email address, telephone number, billing address, and shipping address.

Financial Information — payment card details, bank account information, transaction records, and payment confirmation data, processed securely through our payment provider.

Account Information — your username, password, security preferences, and account settings where an account is created.

Transaction Information — products viewed, added to cart, purchased, returned, or exchanged, and your order and purchase history.

Communications — information you provide when contacting our customer support team, submitting feedback, or completing surveys.

Device & Technical Information — your IP address, browser type, device identifiers, operating system, and network connection details.

Usage Information — how you navigate and interact with our Services, including pages visited, links clicked, and time spent on the site.

We do not knowingly collect sensitive personal information beyond what is necessary to provide our Services.

2. How We Collect Personal Information

We collect personal information from the following sources:

Directly from you — when you create an account, place an order, contact us, submit a review, or otherwise provide information through our Services.

Automatically — through cookies, tracking pixels, and similar technologies when you browse or interact with our website. Please refer to our Cookie Policy for further information.

From service providers — including Shopify, our e-commerce platform provider, and other third-party service providers who operate on our behalf.

From third parties — including business and marketing partners, analytics providers, and advertising networks, where permitted by applicable law.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

Order Fulfilment & Service Delivery — to process and fulfil your orders, arrange shipping and delivery, handle returns and exchanges, send order confirmations and updates, and provide customer support.

Account Management — to create and maintain your account, authenticate your identity, and manage your preferences.

Marketing & Communications — to send you promotional emails, product recommendations, and marketing communications where you have consented or where otherwise permitted by law. You may opt out at any time using the unsubscribe link in any marketing email.

Personalisation — to tailor your shopping experience, including recommending products based on your browsing and purchase history.

Security & Fraud Prevention — to detect, investigate, and prevent fraudulent, unlawful, or harmful activity, and to protect the integrity of our Services and the safety of our customers.

Legal Compliance — to comply with applicable legal obligations, respond to lawful requests from regulatory or law enforcement authorities, and enforce our Terms of Service and other policies.

Service Improvement — to analyse how our Services are used and to improve our website, product offerings, and customer experience.

4. How We Disclose Your Personal Information

We do not sell or rent your personal information to third parties. We may disclose your personal information in the following circumstances:

Service Providers — to trusted third-party vendors and service providers who perform functions on our behalf, including payment processing, order fulfilment, shipping, data analytics, IT management, customer service, and cloud storage. These parties are contractually required to handle your information securely and only for the purposes we specify.

Shopify — our Services are hosted and operated on the Shopify platform. Shopify processes personal information as part of providing the technical infrastructure for our store. For details on how Shopify handles your data, please review Shopify's Consumer Privacy Policy.

Marketing & Advertising Partners — where you have consented or where permitted by applicable law, we may share certain information with advertising and analytics partners to deliver relevant advertising and measure campaign performance. You may opt out of targeted advertising at any time.

Corporate Transactions — in connection with a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in accordance with applicable law.

Legal & Regulatory Obligations — where required to comply with a legal obligation, court order, or lawful request from a government or regulatory authority, or to protect the rights, property, or safety of Menolae, our customers, or others.

With Your Consent — in any other circumstances where you have given us your express consent to share your information.

5. Relationship with Shopify

Our Services are hosted by Shopify Inc. Information you submit through our Services is transmitted to and processed by Shopify in order to operate and improve the platform. Shopify may process your personal information in connection with services provided across its merchant network.

To learn more about Shopify's privacy practices and to exercise rights related to data processed by Shopify directly, please visit the Shopify Privacy Portal.

6. International Transfers of Personal Information

Menolae is operated by a UK-registered company. Your personal information may be transferred to, stored in, or processed in countries other than your country of residence — including the United Kingdom and other jurisdictions where Shopify's infrastructure and our service providers operate.

Where personal information is transferred outside the United Kingdom or the European Economic Area, we apply appropriate safeguards in accordance with applicable data protection law, including the use of standard contractual clauses approved by the relevant authority, or transfers to countries recognised as providing an adequate level of data protection.

For Australian customers: Where personal information is transferred or disclosed overseas, we take reasonable steps to ensure that overseas recipients handle your information in a manner consistent with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

7. Your Rights & Choices

Depending on where you are located, you may have the following rights regarding your personal information. These rights are not absolute and may be subject to exceptions under applicable law.

Right of Access — you may request access to the personal information we hold about you.

Right to Rectification — you may request that we correct any inaccurate or incomplete personal information.

Right to Erasure — you may request deletion of your personal information, subject to our legal obligations to retain certain records.

Right to Portability — you may request a copy of your personal information in a structured, machine-readable format, where technically feasible.

Right to Withdraw Consent — where we rely on your consent to process your personal information, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

Right to Object or Restrict Processing — you may request that we stop or restrict processing your personal information in certain circumstances.

Marketing Opt-Out — you may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us at support@menolae.com. We may still send you non-promotional communications relating to your orders or account.

For Australian Customers — you have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, including the right to access and correct personal information we hold about you, and to make a complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

For UK/EEA Customers — you have rights under the UK GDPR and applicable data protection legislation, including the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of your rights, please contact us at support@menolae.com. We will verify your identity before processing your request and respond within the timeframe required by applicable law. We will never penalise you for exercising your privacy rights.

8. Children's Privacy

Our Services are not directed at children under the age of 18, or the age of majority in your jurisdiction, whichever is higher. We do not knowingly collect personal information from minors. If you believe a minor has provided us with their personal information without appropriate consent, please contact us at support@menolae.com and we will promptly delete it.

9. Security of Your Personal Information

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. Our Services use industry-standard encryption for data transmission and payment processing.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and recommend that you do not transmit sensitive information through unsecured channels. You are responsible for maintaining the confidentiality of your account credentials.

10. Retention of Personal Information

We retain your personal information for as long as is necessary to fulfil the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors that determine retention periods include the nature of the information, the purpose for which it was collected, and our legal and regulatory obligations.

When personal information is no longer required, we will securely delete or anonymise it in accordance with our data retention procedures.

11. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our Services, personalise your experience, and deliver relevant advertising. You may manage your cookie preferences through your browser settings or through any cookie consent tool available on our website.

For more information about the cookies we use and how to manage them, please refer to our Cookie Policy.

12. Third-Party Links

Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those websites. We recommend reviewing the privacy policies of any third-party site you visit. Our inclusion of a link does not constitute an endorsement of that site or its operators.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the "Last Updated" date at the top of this page and notify you in accordance with applicable law. Your continued use of our Services following any update constitutes your acceptance of the revised policy.

14. Contact Us & Complaints

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or wish to make a complaint about how we have handled your personal information, please contact us:

Email: support@menolae.com Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom Response Time: Within 1–2 business days

For the purposes of applicable data protection legislation, Menolae (operated by its UK-registered parent company) is the controller of your personal information.

If you are not satisfied with our response to a complaint, you may escalate your concern to the relevant data protection or privacy authority in your jurisdiction:

• Australia: Office of the Australian Information Commissioner — www.oaic.gov.au
• United Kingdom: Information Commissioner's Office — www.ico.org.uk
• EEA: Your local supervisory authority

This Privacy Policy was last updated in March 2026 and applies to all customers accessing our Services from the date of publication.